A large retailer asked me to help them conceptualize an application to leverage electronic health data from their insurance provider(s) to provide in-store management with a snapshot of employees that would not be at work for medical reasons.
Nashville's Gulch Business Improvement District (GBID), the organization charged with maintaining one of the city's hippest neighborhoods, approached me to establish a definitive brand identity and a new digital experience.
The artist Isabella Graham approached me to help conceptualize an identity, aesthetic, look, feel and strategy: for him as an artist and for his music as an experience.
I worked with Airvel to help them hone their product strategy, leverage competitive and user research to narrow their feature set and lead the design of their initial product offering from prototype to product.
A supplier approached me and asked me to research, conceptualize and design a new vodka brand for its portfolio. The result: Southern Angel--a vodka designed for the rock star in all of us.
