Nashville's Gulch Business Improvement District (GBID), the organization charged with maintaining one of the city's hippest neighborhoods, approached me to establish a definitive brand identity and a new digital experience.
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strategy
Nashville's Gulch Business Improvement District (GBID), the organization charged with maintaining one of the city's hippest neighborhoods, approached me to establish a definitive brand identity and a new digital experience.
I worked with Airvel to help them hone their product strategy, leverage competitive and user research to narrow their feature set and lead the design of their initial product offering from prototype to product.
EYES/ONLY seeks to unify the luxury industry through one digital ecosystem.