WORK

I design digital products, craft compelling stories and create delightful experiences for some of the world's biggest brands and most promising startups. 

 

Brands I've Worked With

Recent Work

Featured
UX Case Study: Airvel
user experience, product strategy, visual design user experience, user interface, creative direction, product design, strategy Patrick Widen
user experience, product strategy, visual design user experience, user interface, creative direction, product design, strategy Patrick Widen
UX Case Study: Airvel
user experience, product strategy, visual design user experience, user interface, creative direction, product design, strategy Patrick Widen
user experience, product strategy, visual design user experience, user interface, creative direction, product design, strategy Patrick Widen

I worked with Airvel to help them hone their product strategy, leverage competitive and user research to narrow their feature set and lead the design of their initial product offering from prototype to product.

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user experience, product strategy, visual design user experience, user interface, creative direction, product design, strategy Patrick Widen
user experience, product strategy, visual design user experience, user interface, creative direction, product design, strategy Patrick Widen
Southern Angel
product strategy, packaging design, branding packaging design, visual design, branding Patrick Widen
product strategy, packaging design, branding packaging design, visual design, branding Patrick Widen
Southern Angel
product strategy, packaging design, branding packaging design, visual design, branding Patrick Widen
product strategy, packaging design, branding packaging design, visual design, branding Patrick Widen

A supplier approached me and asked me to research, conceptualize and design a new vodka brand for its portfolio. The result: Southern Angel--a vodka designed for the rock star in all of us.

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product strategy, packaging design, branding packaging design, visual design, branding Patrick Widen
product strategy, packaging design, branding packaging design, visual design, branding Patrick Widen
EYES/ONLY
user experience, visual design, product strategy mobile applications, user experience, user interface, product design, strategy Patrick Widen
user experience, visual design, product strategy mobile applications, user experience, user interface, product design, strategy Patrick Widen
EYES/ONLY
user experience, visual design, product strategy mobile applications, user experience, user interface, product design, strategy Patrick Widen
user experience, visual design, product strategy mobile applications, user experience, user interface, product design, strategy Patrick Widen

EYES/ONLY seeks to unify the luxury industry through one digital ecosystem.

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user experience, visual design, product strategy mobile applications, user experience, user interface, product design, strategy Patrick Widen
user experience, visual design, product strategy mobile applications, user experience, user interface, product design, strategy Patrick Widen
 

Education

I created Vanderbilt University's first program in the nexus of behavioral economics, psychology, neuroscience, marketing and product design. I believe a deep understanding of the relationships between these things is an essential path to creating the best products in the world. Products are (usually) for people, after all.
Let's Work Together